Comprehensive College Planning

Test Prep, Admissions, Financial & Merit Aid and Recruiting


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Transparency & Information

Parents, Counselors and Students Can Now Understand:

  • ADMISSIONS: Where a student stands as an applicant vs. the current freshman class at any college in key categories (powered by Betterton College Planning);
  • FINANCIAL AID: Where a family stands with respect to Need and State aid (specific to each college’s and State’s own policies);
  • MERIT AID: The opportunities available to a student for Merit aid from the colleges they are interested in;
  • TEST PREP: Where a student stands as a standardized test taker providing skill build improvement & a summary, specifically by each testing concept, where they are weak and strong.

Why Is LacrossePrep So Special?

College Planner - Betterton College Planner

  • Partnered with one of the nation’s leading financial institutions and education companies
  • The only product that contains all aspects of preparing for the college choice process:
    • Admission Planning and Admittance Evaluation
    • College list balancing & College choice optimization
    • College profiles
    • College Costs, Merit Scholarships, College Need-Based & State aid programs

Standardized Test Preparation - ePrep

  • Offered in over 300 schools & 1000 Learning Centers across the country.
  • Features full-length practice tests that can be taken whenever and wherever it’s convenient.
  • Courses include hundreds of videos with teaching experts demonstrating how to solve practice problems.
  • Analytics: ePrep’s adaptive diagnostic tool will grade your tests, track your progress, analyze your potential, direct your efforts and deliver remediation.

Meet the Experts Powering LacrossePrep

Don Betterton, Financial Aid and College Admissions

With respect to college planning and financial aid, there are few people with more experience and knowledge than Don Betterton. Don served as the director of financial aid at Princeton University for 30 years where he was the architect of Princeton’s innovative no-loan program and gained recognition a national leader in his profession. During Don’s time at Princeton, undergraduate financial aid/scholarship awards increased from an aggregate $3.4 million in 1973-74 to $65 million in 2005-06.

Don’s career in college planning and financial aid has been distinguished with multiple achievements. He is the author of two books (and numerous articles) on financial aid and has given many in-person presentations to groups both large and small. Don served as a trustee of the College Board, chaired the policy committee for an association of the country’s most selective colleges, and was recently named to the College Scholarship Service Hall of Fame for outstanding contributions to the aid profession. As an expert on enrollment management (the interplay of admissions and financial aid), Don has been a consultant to more than 30 colleges. He also served on Princeton’s admission committee and is familiar with college admissions from policy level discussions to the evaluation of student credentials. For his leadership of the financial aid office, as well as his service to the Princeton University as a whole, Don has received the Alumni Council Award for Service and the Bressler Award for outstanding support of Princeton athletics. He is also an honorary member of the Classes of 1960 and 2005.

Actively involved in Princeton soccer for many years, Don was head coach of the men’s freshman and junior varsity teams, started the women’s program, and for 18 years an assistant coach of the men’s varsity squad.

Don is a magna cum laude graduate of Dartmouth College, where he was a regional All-American in soccer. He received a M.A. from Rutgers in 1974. Before arriving at Princeton, he served on active duty as a Naval Aviator, eventually retiring with the rank of Captain.

Don is currently a Certified College Planner.

Karl Schellscheidt, Test Prep

Karl is President, CEO and a co-founder of ePrep, Inc. Based on 25+ years of teaching and private tutoring experience, he led the development of ePrep’s unique video-based platform that uses the internet to deliver expert video instruction to students around the world. Karl graduated from Princeton University in 1990 with a BSE in Civil Engineering and from Seton Hall University in 1993 with a master’s degree in Secondary Education. After graduate school, Karl served as an Environmental Science Instructor for the Office of Continuing Education at Rutgers University. Karl also taught, coached, and served as a dorm parent at The Hun School of Princeton from 1994 to 1997. In 2000, Karl earned a law degree from the University of Pennsylvania Law School. He worked as a corporate lawyer for Dechert LLP until 2002. He lives in Rocky Hill, New Jersey, with his wife and three children.